Towards the conceptualization of tourism destination loyalty
This chapter proposes a conceptualization for destination loyalty by following that of Jacoby and Chestnut's. The proposed destination loyalty concept also incorporates the psychological need for consistency (and variety) in everyday life by acknowledging the motivational power of the 'opt...
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Published in | Consumer Psychology of Tourism, Hospitality and Leisure pp. 275 - 284 |
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Main Authors | , |
Format | Book Chapter |
Language | English |
Published |
Wallingford, UK
CABI Publishing
2004
CABI |
Subjects | |
Online Access | Get full text |
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Summary: | This chapter proposes a conceptualization for destination loyalty by following that of Jacoby and Chestnut's. The proposed destination loyalty concept also incorporates the psychological need for consistency (and variety) in everyday life by acknowledging the motivational power of the 'optimum stimulation level'. |
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ISBN: | 085199749X 9780851997490 |
DOI: | 10.1079/9780851997490.0275 |