Visual Characteristics of Customer to Store Their Difference among Store Types and their Relation with Purchasing Behavior

• Published in: Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) Vol. 49; no. 1; pp. T23 - T28
• Main Authors: Ide, Yukie, Isoi, Keiko, Kazama, Ken
• Format: Journal Article
• Language: English
• Published: The Textile Machinery Society of Japan 25.01.1996
• ISSN: 0371-0580; 1880-1994
• DOI: 10.4188/transjtmsj.49.T23

The purpose of this paper is to picture profiles of customers, to clarify the character of customer for each storetype by using their profiles and to obtain the relation between their purchasing behavior and profiles. For its purpose, the customers were observed at a bargain counter in five sample stores. As observed items, the visual attributes were composed of nine articles : (1) age, (2) clothes, (3) hair style, (4) earring, (5) necklace, (6) rouge, (7) shoes, (8) bag and (9) shopping bag. The behavior of customers was focused on buying attitude of clothes and classifies into the following four steps : (1) bought clothes, (2) tried-on and did not buy, (3) did not buy after watching without hurry and (4) passed away without interest. Using x2 tests of the data observed, we obtained the profiles of customers at each store. And using quantification theory II, we obtained the difference of attributes between bought consumers and non-bought ones with clothes buying behavior.