The impact of the General Data Protection Regulation (GDPR) on online tracking

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Bibliographic Details
Published inInternational journal of research in marketing
Main Authors Miller, Klaus M., Lukic, Karlo, Skiera, Bernd
Format Journal Article
LanguageEnglish
Published 01.03.2025
Online AccessGet full text
ISSN0167-8116
DOI10.1016/j.ijresmar.2025.03.002

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ISSN:0167-8116
DOI:10.1016/j.ijresmar.2025.03.002