Texas Manufacturers of Sewn Products: A Typology of Strategic Posture by Risk Level

The study was conducted to determine how strategic posture of sewn-products manufacturers influences their use of newer technologies important to company competitiveness. The objectives were to develop a typology of Texas sewn-products manufacturers according to strategic posture by risk level, and...

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Bibliographic Details
Published inClothing and textiles research journal Vol. 17; no. 3; pp. 105 - 116
Main Authors Horridge, Patricia, Martin, Ruth E., Craig, Jane S.
Format Journal Article
LanguageEnglish
Published Thousand Oaks, CA Sage Publications 01.06.1999
Subjects
Key Words: risk
sewn-products industry
typology
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Summary:The study was conducted to determine how strategic posture of sewn-products manufacturers influences their use of newer technologies important to company competitiveness. The objectives were to develop a typology of Texas sewn-products manufacturers according to strategic posture by risk level, and to develop group profiles by company demographics and production characteristics. Questionnaires were mailed to Texas manufacturers of sewn products resulting in 123 usable surveys. Cluster analysis was used to segment the manufacturers according to their level of risk. MANOVA and discriminant analysis were used to distinguish among the groups. Profiles of groups were developed using company demographics and production characteristics (production system, plant layout, sewing machine technology, computer usage, and employee training and compensation). The High Risk group accepted and integrated more technology than the other three groups, indicating the need for proactiveness to compete in business.
ISSN:0887-302X
1940-2473
DOI:10.1177/0887302X9901700301