The Pop-Up as a Prototype of Event Design: A Case Study of the DEMO15/Pop Up

As conceptual construction, the Pop-Up event delimits its lifecycle by anticipation, revealing itself retroactively in a participatory practice in which it is thought of as a project. This paper presents a case study as an empirical method for evaluating the Pop-Up as a prototype, integrated as part...

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Bibliographic Details
Published inInternational journal of architectonic, spatial, and environmental design Vol. 11; no. 2; pp. 1 - 12
Main Authors Silveira Dias, José, Loução, Maria Dulce, Pereira Neto, Maria João
Format Journal Article
LanguageEnglish
Published Calgary Common Ground Research Networks 2017
Subjects
Architecture
Case studies
Collaboration
Competitiveness
Design
Entrepreneurship
Life cycle analysis
Neighborhoods
Prestige
Prototypes
Proximity
Public spaces
Rehabilitation
Urban regeneration
Urban renewal
Visibility
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Summary:As conceptual construction, the Pop-Up event delimits its lifecycle by anticipation, revealing itself retroactively in a participatory practice in which it is thought of as a project. This paper presents a case study as an empirical method for evaluating the Pop-Up as a prototype, integrated as part of a PHD investigation, focused on event design. Through the DEMO15 event, the Faculty of Architecture of the University of Lisbon disclosed the work of fifty finalists of Fashion Design. In collaboration with Rés-do-Chão(urban regeneration project), a showcase of works was exhibited in twenty-one traditional stores. The display area was located for fifteen days in Misericórdia, Lisbon. This Pop-Up event allowed for an interaction with the community, bringing scholars closer to the socio-cultural reality. It legitimized visibility for those involved by enhancing the attractiveness of the neighborhood, evaluating the commercial and artistic interest of the products presented directly with the public and promoting the prestige of the FA-ULisboa. The experimental and changeable character of the Pop-Up enables it as a prototype of the event design in ephemeral strategy, and its implementation legitimizes collaborative practices for consolidation of competitiveness and entrepreneurship, rehabilitation of architectural patrimony, public space and its relationship and proximity with the community.
ISSN:2325-1662
2325-1670
DOI:10.18848/2325-1662/CGP/v11i02/1-12