The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students

The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measuremen...

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Bibliographic Details
Published inEksis: Jurnal Riset Ekonomi dan Bisnis Vol. 14; no. 1; pp. 55 - 66
Main Authors Pancaningrum, Erminati, Wardani, YA
Format Journal Article
LanguageEnglish
Indonesian
Published STIE PGRI Dewantara Jombang 25.04.2019
Subjects
counterfeit products
hedonic motivation
utilitarian motivation
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Summary:The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measurement scale used in this study is a Likert scale. Data analysis method used is descriptive analysis with SPSS for Windows. The results Showed that hedonic motivation predominates in encouraging consumers to buy and use the Nike shoe s counterfeit products Compared to the utilitarian motivation.
ISSN:1907-7513
DOI:10.26533/eksis.v14i1.455