Pricing strategy at the local salt industry institutional structure of East Java, Indonesia

This study aims to create a strategy to increase local salt prices in the East Java Region. The analytical method used in this study is the Analytical Hierarchy Process (AHP) method to create a strategy to increase local salt prices in East Java. The analysis reveals that the problems in the field c...

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Bibliographic Details
Published inJurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 9; no. 3; pp. 257 - 278
Main Authors Komariyah, Siti, Yuliati, Lilis, Mustofa, Mustofa, Supeni, Nely
Format Journal Article
LanguageEnglish
Published Master Program in Economics, Graduate Program of Universitas Jambi 31.08.2021
Subjects
AHP
Salt farming
Salt market
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Summary:This study aims to create a strategy to increase local salt prices in the East Java Region. The analytical method used in this study is the Analytical Hierarchy Process (AHP) method to create a strategy to increase local salt prices in East Java. The analysis reveals that the problems in the field can be classified into three groups of problems, namely salt quality problems, marketing problems, and problems in financing. Based on these problems, the main policy alternatives we make are product standardization, market regulation, and financial regulation.
ISSN:2338-4603
2355-8520
DOI:10.22437/ppd.v9i3.11698