Certain Forms and Aspects of the Online Communication in European and Romanian Academic Institutions

This work refers to the modern technologies in the field of communication sciences, whose “globalizing” turn shades its utility within the educational systems in the European academic teaching. Summarising, the investigation targets the online system which have become an increasingly present reality...

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Bibliographic Details
Published inProcedia, social and behavioral sciences Vol. 137; pp. 216 - 221
Main Author Chişu, Lucian
Format Journal Article
LanguageEnglish
Published Elsevier Ltd 09.07.2014
Subjects
communication
education
educational marketing
online system
strategy
education
communication
strategy
online system
educational marketing
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Summary:This work refers to the modern technologies in the field of communication sciences, whose “globalizing” turn shades its utility within the educational systems in the European academic teaching. Summarising, the investigation targets the online system which have become an increasingly present reality in the promotion strategies of Universities. The main objective is to make a comparative and statistical research regarding the way in which universities in Europe and Romania focus effective communication strategies through the new technologies, in order to disseminate the information towards the exterior, to multiple beneficiaries, through websites. The ultimate purpose is identifying the defining particularities – illustrating traditions, cultures and experiences that vary from one country to the other – which are drawn at the same time as the communication-information process is obtained through the most efficient technologies used as educational marketing instruments.
ISSN:1877-0428
1877-0428
DOI:10.1016/j.sbspro.2014.07.004