Analysing Training Need of Women Homepreneurs: A Pre-Development of Business Workshop

• Published in: Journal of International Business, Economics and Entrepreneurship Vol. 9; no. 1; pp. 71 - 83
• Main Authors: Nurul Hidayana Mohd Noor, Noralina Omar, Syeliya Md Zaini, Raja Mayang Delima Mohd Beta, Lee Wei Chang
• Format: Journal Article
• Language: English
• Published: UiTM Press 29.06.2024
• Subjects: entrepreneurial skills; homepreneur; qualitative study; training need
• ISSN: 2550-1429; 2550-1429
• DOI: 10.24191//jibe.v9i1.904

Women have contributed a significant role in the country's economic development. Looking at women's extraordinary ability in entrepreneurship, the researchers aimed to organize “Entrepreneurship Workshop: Dapur Mawar.” The objectives of the business workshop are to provide understanding and knowledge of starting and managing a business. Entrepreneurial training is seen as an enabler contributing to women entrepreneurs' performance, competitiveness, and strength. The training development process is adapted from the ADDIE Model, which contains five phases: Analysis, Design, Development, Implementation, and Evaluation. This study aims to analyze the training needs required by women homepreneurs. This study uses a qualitative approach by using interview techniques through purposive sampling. The sample includes fifteen (15) informants of the lower income group (B40) of women homepreneurs in Lembah Pantai, Kuala Lumpur. Data was analyzed using thematic analysis. The study's findings reported that the essential skills the informants need are Financial Management, Marketing, Customer Service Management, Motivation and Personality Development, Communication Skills, and Business Management. The study results deliver new insights for training providers and organizers to plan appropriate training workshops to ensure the program's objective could be achieved.