The Interaction Effects of the Shopping Situation and the Product Display Type on the Consumer Response in Mobile Shopping

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 14; no. 3; pp. 119 - 135
Main Authors Seung Hoon Choi, Hye Jun Lee, Dong Il Lee
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2012
Subjects
Product display
Consumer response
Mobile shopping
Shopping situation
Online AccessGet full text
ISSN1598-7868
2765-6500
DOI10.53728/2765-6500.1492

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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1492