Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 3; pp. 97 - 115
Main Authors Min Sun Yeu, Bo Ha Kim, Seong Wan Cho, Chan Su Park, Hye Yeon Yuk, Jung Hyun Yoo, Jun Sang Yeo
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2013
Subjects
Brand Breadth
Product Number
Brand Extension
Experiment
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1560