Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers` Likelihood to Purchase

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 16; no. 2; pp. 59 - 75
Main Authors Felix Septianto, Jaeseok Jeong, Minghao Huang
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.07.2014
Subjects
Consumer Locus of Control
Advertising
Purchase Intention
Mood Regulation
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1540