A Study on the Impact of Customer Equity on Customer Loyalty in the Korean Retail Industry: Mediation of Customer Satisfaction and Switching Costs

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Bibliographic Details
Published inJournal of distribution science Vol. 10; no. 11; pp. 79 - 88
Main Author 김순홍
Format Journal Article
LanguageEnglish
Published 01.11.2012
Online AccessGet full text
ISSN1738-3110
2093-7717
DOI10.15722/jds.10.11.201211.79

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ISSN:1738-3110
2093-7717
DOI:10.15722/jds.10.11.201211.79