The Effects of Expectancy and Heuristics on the Major Selection Process
[...]even this author cautions against taking strictly financial data to illustrate the field of study selection process: "The link between education and earnings is notoriously fraught, with cause and effect often difficult to disentangle." To the best of the authors' knowledge and w...
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Published in | Journal of higher education theory and practice Vol. 21; no. 4; pp. 223 - 235 |
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Main Authors | , , |
Format | Journal Article |
Language | English |
Published |
West Palm Beach
North American Business Press
2021
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Subjects | |
Online Access | Get full text |
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Summary: | [...]even this author cautions against taking strictly financial data to illustrate the field of study selection process: "The link between education and earnings is notoriously fraught, with cause and effect often difficult to disentangle." To the best of the authors' knowledge and with the notable exception of (Kumar & Kumar, 2013), who use the Theory of Reasoned Action (TRA) to investigate the effect external influencers, no study has adopted the expectancy theory-heuristics perspective in an investigation of major choice. Geiger & Cooper (1996) contend that the valence model attempts to capture the perceived attractiveness, or valence, of an outcome by aggregating the attractiveness of all associated resultant outcomes. [...]according to this model, "the valence of a first-level outcome is equal to the summation of the products from all associated second-level outcome valences with the perceived belief (or instrumentality) the first-level outcome will result in the second level outcome" (Geiger & Cooper, 1996:114). where: While expectancy tends to be more objectively defined and based on particular success factors related to career choices, the decision-making process is not going to be complete if personal emotions are not accounted for |
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ISSN: | 2158-3595 2158-3595 |
DOI: | 10.33423/jhetp.v21i4.4220 |