Identité et marchandisation : Le cas des black memorabilia et black collectibles
The aim of this article is to raise the issue of the commodification of African American culture, mainly through a certain form of art that has re-emerged with Black memorabilia which paradoxically fit into a black-driven market. However, these items penetrated American culture from 1920 to the 1950...
Saved in:
| Published in | LISA (Caen, France) Vol. 7; no. Vol. VII – n°1; pp. 7 - 23 |
|---|---|
| Main Author | |
| Format | Journal Article |
| Language | French English |
| Published |
Presses universitaires de Rennes
01.01.2009
|
| Online Access | Get full text |
Cover
Loading…
| Summary: | The aim of this article is to raise the issue of the commodification of African American culture, mainly through a certain form of art that has re-emerged with Black memorabilia which paradoxically fit into a black-driven market. However, these items penetrated American culture from 1920 to the 1950s to convey images of black people as lazy, stupid, childlike and happy. This condition of permanent happiness, typified by a broad smile and white teeth, was a fundamental component of this racist and stereotyped imagery. Thus, this article focuses on the thin border between racism and the denunciation of racism, commodification and denunciation of commodification, art and its by-products being always co-opted in the specific logic of private productivity. |
|---|---|
| ISSN: | 1762-6153 1762-6153 |
| DOI: | 10.4000/lisa.812 |