Examining Student Identification With The Alumni Organization At A 4-Year Commuter Campus

• Published in: Contemporary issues in education research (Littleton, Colo.) Vol. 3; no. 4; pp. 47 - 54
• Main Authors: Newbold, John J., Mehta, Sanjay S., Forbus, Patricia R.
• Format: Journal Article
• Language: English
• Published: Littleton The Clute Institute 01.04.2010; Clute Institute
• Subjects: Alumni; Alumni associations; Antecedents; Attribution Theory; Campuses; College Administration; College campuses; Colleges & universities; Commuter Colleges; Correlation; Customer relationship management; Faculty Development; Focus Groups; Fraternities & sororities; Higher education; Hypotheses; Hypothesis Testing; Identification; Identification (Psychology); Individual Characteristics; Institutional Advancement; Institutional Characteristics; Marketing; Organization theory; Organizational Change; Organizational Theories; Participation; Perceptions; Predictor Variables; Reputation; Student Employment; Student Financial Aid; Student Interests; Student Participation; Student Surveys; Students; Studies; Texas; Theory Practice Relationship; Time Perspective; Transfer Students; Universities; Variables; United States > US; Texas
• ISSN: 1940-5847; 1941-756X
• DOI: 10.19030/cier.v3i4.197

Past research has identified several institutional and individual antecedents that lead to greater intent to support an organization. This paper takes an organizational identification approach in developing an Alumni Relationship Model (ARM) that can be used by universities to generate greater support for their Alumni services activities. This paper shows that by going beyond traditional organizational identification models and by introducing new variables, it is possible to broaden and enrich both practice and theory of organizational identification within a university setting.