Brand Avoidance Motivators Stimulate to Brand Equity in the Mediating Role of Brand Hate: A Case of Smartphone Industry of Pakistan

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Bibliographic Details
Published inJournal of accounting & marketing Vol. 6; no. 3
Main Authors Abid, Rizwana, Khattak, Aamir
Format Journal Article
LanguageEnglish
Published 2017
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ISSN:2168-9601
2168-9601
DOI:10.4172/2168-9601.1000250