Corporate Social Responsibility and Engagement

This chapter explores engagement in relation to corporate social responsibility (CSR), and highlights why engagement is not only seen as a foundational concept to CSR, but is necessary for CSR to succeed. Specifically, this chapter draws on the existing literature to highlight three forms of engagem...

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Bibliographic Details
Published inThe Handbook of Communication Engagement pp. 133 - 147
Main Authors Hurst, Bree, Ihlen, Øyvind
Format Book Chapter
LanguageEnglish
Published Hoboken, NJ, USA John Wiley & Sons, Inc 25.06.2018
Subjects
closing the loop
commitment
corporate social responsibility
engagement process
mapping of responsibilities
social license to operate
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Summary:This chapter explores engagement in relation to corporate social responsibility (CSR), and highlights why engagement is not only seen as a foundational concept to CSR, but is necessary for CSR to succeed. Specifically, this chapter draws on the existing literature to highlight three forms of engagement in relation to CSR—commitment, mapping of responsibilities, and closing the loop. Conceptualizations of engagement in relation to each of the forms are presented, whereby engagement is referred to as a state, process, and/or orientation. The chapter concludes by highlighting challenges associated with engagement in relation to CSR, as well as future agendas based on the forms of engagement presented in this chapter, and new directions in CSR research.
ISBN:1119167493
9781119167495
DOI:10.1002/9781119167600.ch10