APA (7th ed.) Citation

Moon, W., Wei, X., Overton, H., & Kim, J. K. (2025, March 31). Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions. Journal of current issues and research in advertising, 1-23. https://doi.org/10.1080/10641734.2025.2468474

Chicago Style (17th ed.) Citation

Moon, Won-Ki, Xiaofan Wei, Holly Overton, and Joon K. Kim. "Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions." Journal of Current Issues and Research in Advertising 31 Mar. 2025: 1-23. https://doi.org/10.1080/10641734.2025.2468474.

MLA (9th ed.) Citation

Moon, Won-Ki, et al. "Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions." Journal of Current Issues and Research in Advertising, 31 Mar. 2025, pp. 1-23, https://doi.org/10.1080/10641734.2025.2468474.