Between Innovation and Caution: How Consumers’ Risk Perception Shapes AI Product Decisions

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Bibliographic Details
Published inJournal of current issues and research in advertising pp. 1 - 23
Main Authors Moon, Won-Ki, Wei, Xiaofan, Overton, Holly, Kim, Joon K.
Format Journal Article
LanguageEnglish
Published 31.03.2025
Online AccessGet full text
ISSN1064-1734
2164-7313
DOI10.1080/10641734.2025.2468474

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ISSN:1064-1734
2164-7313
DOI:10.1080/10641734.2025.2468474