The influence of taboo level on emotional versus rational user-generated messages

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Bibliographic Details
Published inInternational review on public and nonprofit marketing
Main Authors Gebreselassie, Andinet Worku, Bougie, Roger
Format Journal Article
LanguageEnglish
Published 05.07.2024
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ISSN:1865-1984
1865-1992
DOI:10.1007/s12208-024-00409-6