The determinants of entrepreneurial activity Implications for marketing

Examines the interface of entrepreneurship and marketing. Defines entrepreneurship as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. Argues that entrepreneurship is an environme...

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Bibliographic Details
Published inEuropean journal of marketing Vol. 29; no. 7; pp. 31 - 48
Main Authors Morris, Michael H, Lewis, Pamela S
Format Journal Article
LanguageEnglish
Published Bradford, West Yorkshire MCB Publications 01.07.1995
Emerald Group Publishing Limited
Subjects
Customer feedback
Entrepreneurs
Entrepreneurship
Innovations
Market strategy
Marketing
Packaged goods
Product development
Studies
Success
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Summary:Examines the interface of entrepreneurship and marketing. Defines entrepreneurship as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. Argues that entrepreneurship is an environmentally‐driven phenomenon and that the environmental determinants of entrepreneurship can be categorized into three groups: infrastructure; turbulence and personal life experiences. Draws out the implications of these determinants, and the corresponding level of entrepreneurship that they produce, for the nature and role of marketing at the macro and micro levels.
Bibliography:ObjectType-Article-2
SourceType-Scholarly Journals-1
ObjectType-Feature-1
content type line 23
ISSN:0309-0566
1758-7123
DOI:10.1108/03090569510094991