Implementation of Digital Marketing for Economic Recovery of Micro Small Enterprise after Covid-19

The most important thing that needs to be considered in a pandemic is the economic sector recovery mechanism due to the lockdown policy, especially in Indonesia. This lockdown policy is an anticipatory step from the Government to the chainbreak of Covid-19s spread. The application of digital marketi...

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Bibliographic Details
Published inSAR Journal Vol. 4; no. 3; pp. 138 - 148
Main Authors Fitroh Sukono Putra, Febrianur Ibnu, Budiantoro, Risanda Alirastra, Haziroh, Awanis Linati
Format Journal Article
LanguageEnglish
Published UIKTEN - Association for Information Communication Technology Education and Science 21.09.2021
Subjects
ICT Information and Communications Technologies
Marketing / Advertising
Digital Marketing
Microenterprise
Covid19
Adoption
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Summary:The most important thing that needs to be considered in a pandemic is the economic sector recovery mechanism due to the lockdown policy, especially in Indonesia. This lockdown policy is an anticipatory step from the Government to the chainbreak of Covid-19s spread. The application of digital marketing at a strategic level is carried out as an alternative solution to traditional marketing becomes more comprehensive. So, this research aims to build and develop a model that is ideal for micro-enterprises adoption in Indonesia. This research uses an exploratory qualitative approach. Data sources were obtained through observation, interviews, and literature studies. The micro-enterprise adoption process comprises (1) the initiation phase, (2) the decision-making phase, and (3) the outcomes phase. The advantages of this program are (1) increase trust from existing customers and acquiring potential new customers, (2) novelty in technological sophistication, (3) expanding market share, and (4) increasing competitiveness.
ISSN:2619-9955
2619-9963
DOI:10.18421/SAR43-07