Grzeczność w social sellingu na przykładzie profilu Ewy Chodakowskiej na Instagramie

The author discusses the phenomenon of politeness as a communication strategy used in social selling by entities interested in using social media sites to reach the widest group of potential customers. The research material consists of posts published by Ewa Chodakowska on Instagram at the turn of 2...

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Bibliographic Details
Published inRes Rhetorica Vol. 7; no. 3; pp. 62 - 77
Main Author Deditius, Sabina
Format Journal Article
LanguageEnglish
Polish
Published Polish Rhetoric Society 01.10.2020
Polskie Towarzystwo Retoryczne
Polskie Towarzystwo Retoryczne/ Polish Rhetoric Society
Subjects
Applied Linguistics
grzeczność
Instagram
marka osobista
social selling
Sociology
strategia perswazyjna
persuasion
social selling
Instagram
politeness
personal brand
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Summary:The author discusses the phenomenon of politeness as a communication strategy used in social selling by entities interested in using social media sites to reach the widest group of potential customers. The research material consists of posts published by Ewa Chodakowska on Instagram at the turn of 2019 and 2020. The analysis combines the classical rhetoric tools with linguistic research on marketing strategies in social media.
ISSN:2392-3113
2392-3113
DOI:10.29107/rr2020.3.5