Tourist Risk Perception, Destination Image and Tourist Experience towards Revisit Intention Post COVID-19 Pandemic

• Published in: Traektorii͡a︡ nauki : mezhdunarodnyĭ ėlektronnyĭ nauchnyĭ zhurnal Vol. 8; no. 10; pp. 3026 - 3037
• Main Authors: Bahari, Astrid Oktavia, Mulyono, Lalu Edy Herman, Athar, Handry Sudiartha
• Format: Journal Article
• Language: English
• Published: Altezoro, s. r. o. Dialog 31.10.2022; Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Subjects: Business Economy / Management; covid-19; destination image; Health and medicine and law; Marketing / Advertising; revisit intention; Sports Studies; tourist experiences; tourist risk perception; Transport / Logistics; destination image; revisit intention; COVID19; tourist experiences; tourist risk perception
• ISSN: 2413-9009; 2413-9009
• DOI: 10.22178/pos.86-11

West Nusa Tenggara Province, especially the island of Lombok, has many tourist destinations, namely nature tourism, cultural tourism, and tourist attractions (sports tourism). Still, the tourism sector in NTB is one of the sectors most affected by the COVID-19 pandemic era. This study aimed to determine tourist risk perception, destination image and tourist experience on revisit intention after the Covid-19 pandemic. This study uses a quantitative approach with an explanatory research design. This research was conducted in Kuta Tourism Destinations, Central Lombok Regency, Lombok Island, West Nusa Tenggara Province, Indonesia. The research population is all people who have visited the Mandalika KEK tourist attraction on the island of Lombok after the COVID-19 pandemic in March 2020. The sampling technique is non-random sampling, so the number of research samples is 85 people. Data collection techniques used are questionnaires and documentation. Data analysis was carried out using the Partial Least Square approach. The results showed that 1) Tourist Risk Perception has a negative and significant effect on Destination Image; 2) Destination Image has a positive and significant impact on Tourist Experience; 3) Tourist Experience has a positive and significant effect on Revisit Intention; 4) Tourist Risk Perception has a negative and significant effect on Kuta Lombok Tourist Destinations after the COVID-19 pandemic; and 5) Destination Image has a positive and significant impact on the Revisit Intention of Tourists of Kuta Lombok Tourism Destinations after the COVID-19 pandemic.