Differences between bank employees' perceptions towards implications of electronic banking in Greece

This paper aims to identify both the Greek branch and the central division employees' perceptions towards implications of electronic banking adoption and explore whether there are any differences between them. To this end, based on 14 potential implications recognised in the literature review,...

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Bibliographic Details
Published inJournal of financial services marketing Vol. 8; no. 1; pp. 35 - 47
Main Authors Lymberopoulos, Konstantinos, Chaniotakis, Ioannis E
Format Journal Article
LanguageEnglish
Published London Palgrave Macmillan 01.08.2003
Subjects
Bank services
Banking industry
Branch banking
Central banks
Competition
Competitive advantage
Discriminant analysis
Electronic banking
Employee attitude
Financial institutions
Perceptions
Studies
Greece
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Summary:This paper aims to identify both the Greek branch and the central division employees' perceptions towards implications of electronic banking adoption and explore whether there are any differences between them. To this end, based on 14 potential implications recognised in the literature review, a questionnaire was designed and completed by 613 bank employees. The analysis showed that perceptions vary in relation to respondents' working position. Additionally, there are indications that the identified differences are greater if they are linked with the respondents' working experience and educational qualifications, as well as the size of the financial institution. In conclusion, the paper discusses the strategic implications of the findings. [PUBLICATION ABSTRACT]
ISSN:1363-0539
1479-1846
DOI:10.1057/palgrave.fsm.4770105