Content Analysis as a Method for Measuring Exploitation and Exploration: Discussion with Example Application to the Worldwide Optical Library Industry
Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggest...
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| Published in | The Journal of the Korea Contents Association Vol. 14; no. 7; pp. 495 - 510 |
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| Main Author | |
| Format | Journal Article |
| Language | English |
| Published |
한국콘텐츠학회
28.07.2014
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| Subjects | |
| Online Access | Get full text |
| ISSN | 1598-4877 2508-6723 |
| DOI | 10.5392/JKCA.2014.14.07.495 |
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| Summary: | Measures of exploration and exploitation fall into three categories, patent-based measures, survey-based measures, and press-based measures. Such variety stems from the lack of consensus on definitions of exploration and exploitation. Given a dynamic nature of exploration and exploitation, I suggested how to improve existing press-based measures by suggesting strategies and procedures for constructing valid and reliable press-based measures in a single industry context. I illustrate my arguments through a study of the worldwide optical disk industry KCI Citation Count: 0 |
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| Bibliography: | G704-001475.2014.14.7.045 |
| ISSN: | 1598-4877 2508-6723 |
| DOI: | 10.5392/JKCA.2014.14.07.495 |