Enrollment Management and Admissions Policies at Regional Public Universities

The college enrollment landscape has changed vastly in the last couple of decades. As such, regional public universities (RPUs) have had to become increasingly strategic in how they recruit new students to attend their institutions. For example, total college enrollment has declined from 2010 to 201...

Full description

Saved in:
Bibliographic Details
Published inNew directions for higher education Vol. 2020; no. 190; pp. 71 - 88
Main Authors DeMonbrun, Matt, Warshaw, Jarrett B.
Format Journal Article
LanguageEnglish
Published New York Wiley 2020
Wiley Subscription Services, Inc
Subjects
Admissions policies
Case Studies
College admissions
Colleges & universities
Educational Change
Educational Trends
Enrollment Management
Enrollment Trends
Graduate Students
Scores
Standardized Tests
State Aid
State Universities
Strategic Planning
Student Diversity
Student Financial Aid
Student Recruitment
Trend Analysis
Tuition
Undergraduate Students
Universities
Online AccessGet full text

Cover

More Information
Summary:The college enrollment landscape has changed vastly in the last couple of decades. As such, regional public universities (RPUs) have had to become increasingly strategic in how they recruit new students to attend their institutions. For example, total college enrollment has declined from 2010 to 2017, and this population continues to become more diverse in race/ethnicity and socioeconomic background. This chapter highlights the strategic enrollment‐related changes that these institutions have undergone across key variables. We close with two case studies, examining these changes across two state systems of higher education to better understand how these variations occur in contexts of broader state demographics and public policies. The findings from this chapter suggest that RPUs have largely experienced similar changes together over the last 10 years of this analysis, showing modest increases in tuition rates and institutional aid amid declining state appropriations and decreases in average first‐year standardized test scores and graduate student enrollment.
ISSN:0271-0560
1536-0741
DOI:10.1002/he.20368