Teaching Students how to Create Viral Advertising/Marketing: A Case Study

This paper presents an example of a class project where students are required to use viral advertising/marketing to promote a product for a client. Students were required to first submit a paper on viral marketing. Then in groups, they were given a product to promote using viral advertising/marketin...

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Bibliographic Details
Published inJournal of advertising education Vol. 16; no. 1; pp. 37 - 44
Main Authors Czepiec, Helena, Bryant, Frank, Roxas, Juanita, Whitson, Debbora
Format Journal Article
LanguageEnglish
Published Columbia SAGE PUBLICATIONS, INC 01.05.2012
Subjects
Advertising
Classrooms
College Students
Instant messaging
Learning
Market strategy
Online advertising
Pedagogy
Political campaigns
Social Media
Social networks
Students
Teaching
Teaching Methods
Viral marketing
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Summary:This paper presents an example of a class project where students are required to use viral advertising/marketing to promote a product for a client. Students were required to first submit a paper on viral marketing. Then in groups, they were given a product to promote using viral advertising/marketing. Students evaluated the project in terms of the usefulness of the exercise.
ISSN:1098-0482
2516-1873
DOI:10.1177/109804821201600107