Efficiency of Internal Marketing Dimensions in Private Universities of Kurdistan Region to Achieve the Organizational Commitment

• Published in: Majallat Jāmiʻat Kūyah lil-ʻulūm al-insānīyah wa-al-ijtimāʻīyah Vol. 2; no. 2; pp. 176 - 182
• Main Authors: Thabit, Thabit H., Younus, Saif Q.
• Format: Journal Article
• Language: English; Arabic
• Published: Koya University 16.01.2020
• Subjects: efficiency; internal marketing; kurdistan region; organizational commitment; private university
• ISSN: 2522-3259; 2707-9341; 2522-3259
• DOI: 10.14500/kujhss.v2n2y2019.pp176-182

The current paper attempts to study the effectiveness of internal marketing (IM) dimensions as an effective internal tool for the economic unit to enhance the organizational commitment (OC) in the private universities of Kurdistan Region. The importance of the research can be stemmed from the important role of IM in the economic unit, which can increase the activity of economic unit and achieve the OC in private universities of Kurdistan Region. So, the applying of IM in the economic unit effectively can help to strengthen the loyalty of the employees and help economic units to keep their employees. The researchers concluded that there is a good level of agreement for the employees of private universities in Kurdistan Region of Iraq about the activities of IM in the study sample and their role to enhance OC. The researchers recommended making more efforts for meeting the material and moral needs of the employees and gaining their satisfaction to ensure their continued work and keep them from thinking about moving to other economic units.