Factors Influencing E-Wallet Payment Usage in E-Marketplace: Digital Marketing Class Student Survey

This study aims to determine what factors influence the preferences of marketplace consumers in making payments. Several payment methods were identified in this study on several e-marketplaces in Indonesia. The factors studied in this study are perceived ease of use, perceived usefulness and experie...

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Bibliographic Details
Published inKompartemen : jurnal ilmiah akuntansi Vol. 20; no. 2; pp. 229 - 238
Main Authors Putri, Pretisila Kartika, Pramurindra, Rezky
Format Journal Article
LanguageEnglish
Published Universitas Muhammadiyah Purwokerto 12.01.2023
Subjects
e-marketplace, customer payment preference, digital marketing student
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Summary:This study aims to determine what factors influence the preferences of marketplace consumers in making payments. Several payment methods were identified in this study on several e-marketplaces in Indonesia. The factors studied in this study are perceived ease of use, perceived usefulness and experience. The data was obtained based on the distribution of questionnaires to digital marketing class students at Siliwangi University Indonesia, totaling 33 respondents. Multiple regression analysis using SPSS was chosen by researchers in conducting this study. The results show that perceived ease of use, perceived usefulness, and experience has a positive effect on e-marketplace payment preferences.
ISSN:1693-1084
2579-8928
DOI:10.30595/kompartemen.v20i2.13546