Informal learning experiences with big data visualisation

• Published in: Research outreach (Online) no. 140; pp. 40 - 43
• Main Author: E Heimlich, Joe
• Format: Journal Article
• Language: English
• Published: Stonehouse Research Outreach 2024
• Subjects: Big Data; Collaboration; Data collection; Familiarity; Literacy; Literature reviews; Museum exhibits; Museums; Professional ethics; Research methodology; Researchers; Scientific visualization; United States > US
• ISSN: 2517-701X; 2517-7028; 2517-7028
• DOI: 10.32907/RO-140-6303037495

The team's location within a museum encourages the researchers' creativity, enabling them to pilot-test their innovative research tools and instruments using COSI's visitors as subjects. CONTRIBUTING TO THE VISIT EXPERIENCE The team insist that their data collection is integrated into the visitor experience and takes an engaging, fun approach that contributes to the visit experience. In this second study, the CRE research team created the Simplicity-Familiarity Matrix to support museum professionals designing materials for exhibition spaces to facilitate the creation of visualisations that can be interpreted by visitors of all skill levels. Among the research questions was, 'Under what conditions and with what methods would museum visitors feel comfortable (and not comfortable) sharing sensitive information for the purposes of museum research or evaluation?' The supporting literature review examined the sharing of personal information online and in person, and from perspectives such as social media and digital marketing.