The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 16; no. 2; pp. 39 - 57
Main Authors Eun Mi Lee, Jung Ok Jeon, Hyun Hee Park
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.07.2014
Subjects
Consumer-tie-in promotion relationship
Partner brand loyalty
Tie-in promotion
Host brand loyalty
Program loyalty
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1539