Innovative Marketing Channel in the South Korean Retail Banking Industry

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 1; pp. 23 - 42
Main Authors Hwan Chung, Chang Jo Yoo, Sang Young Kim
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.04.2013
Subjects
Retail banking. Customer sementation
KB Rockstar
Customer lifetime value
Channel strategy
Online AccessGet full text
ISSN1598-7868
2765-6500
DOI10.53728/2765-6500.1508

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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1508