Consumer Associative Network Analysis on Device and Service Convergance

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Bibliographic Details
Published inAsia Marketing Journal (Online) Vol. 15; no. 3; pp. 1 - 14
Main Authors Sang Man Han, Sun Young Park, Jang Hyuk Lee, Woong Hyeon Jo
Format Journal Article
LanguageEnglish
Published 한국마케팅학회AMJ 30.10.2013
Subjects
digital convergence
betweenness centrality
Associative network
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ISSN:1598-7868
2765-6500
DOI:10.53728/2765-6500.1555