A meta-analysis: Investigating the impact of virtual and augmented reality technologies on brand equity and brand loyalty in sports sponsorship

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Bibliographic Details
Published inInternational Journal of Physical Education, Sports and Health Vol. 10; no. 3; pp. 106 - 111
Main Authors Choudhary, Prashant Kumar, Sahu, Dr. Krishna Kant
Format Journal Article
LanguageEnglish
Published 01.05.2023
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ISSN:2394-1685
2394-1693
DOI:10.22271/kheljournal.2023.v10.i3b.2934