A Study on Material-Focused Sustainability in Neo-Deconstructive Fashion

This study investigates the intersection of sustainable materials and Neo-Deconstructive Fashion, focusing on leading brands like Marques Almeida, Loewe, Y/Project, and Balenciaga. The research examines these brands’ material choices, production processes, and designs through an in-depth case analys...

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Bibliographic Details
Published inInternational Journal of Costume and Fashion Vol. 24; no. 1; pp. 39 - 54
Main Authors Rocha, Daniela Llanos, Kim, Yoon
Format Journal Article
LanguageEnglish
Published 한국복식학회 30.06.2024
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ISSN2233-9051
2288-7490
DOI10.7233/ijcf.2024.24.1.039

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Summary:This study investigates the intersection of sustainable materials and Neo-Deconstructive Fashion, focusing on leading brands like Marques Almeida, Loewe, Y/Project, and Balenciaga. The research examines these brands’ material choices, production processes, and designs through an in-depth case analysis, aiming to amplify understanding and encourage the integration of sustainable materials within Neo-deconstructive fashion. The movement’s core characteristics, including playfulness, diversity, communication, pursuit of new values, and recreation, are redefined through sustainable practices. Playfulness in this movement is transitioning to eco-conscious practices by incorporating recycled items and unconventional textiles. The rise of Millenials and Gen Z has pushed designers to engage actively, balancing creativity and practicality while integrating sustainability in communication methods. The pursuit of new values has reshaped the industry, with brands showcasing their commitment through collaborations, diverse inspirations, and sustainable materials. The concept of recreation drives innovation, leading to waste reduction and unconventional designs. Neo-deconstructive fashion’s ongoing evolution demonstrates its enduring connection with sustainability, with designers actively prioritizing eco-friendly materials and showcasing a proactive stance against environmental issues. This relationship underscores collective efforts to address ecological concerns, influenced by societal awareness and technological advancements, shaping the trajectory of sustainable fashion. KCI Citation Count: 0
ISSN:2233-9051
2288-7490
DOI:10.7233/ijcf.2024.24.1.039