Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the re...

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Bibliographic Details
Published inIndonesian Journal of Advocacy and Legal Services Vol. 1; no. 1; pp. 79 - 96
Main Authors Santoso, Budi, Pratomo, Inge Widya Pangestika, Hidayah, Nida Nur, Banna, Sabri, Kusumaningtyas, Rindia Fanny
Format Journal Article
LanguageEnglish
Published Universitas Negeri Semarang 10.09.2019
Subjects
brand registration
customer loyality
intellectual property rights
malon nature village
product marketing
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Summary:Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.
ISSN:2686-2085
2686-2611
DOI:10.15294/ijals.v1i1.33735