Consumer Satisfaction and Enterprise Performance

The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises bei...

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Bibliographic Details
Published inEuropean Financial Systems 2015: Proceedings of the 12th International Scientific Conference pp. 561 - 567
Main Authors Suchánek, Petr, Králová, Maria
Format Book Chapter
LanguageEnglish
Published Czech Republic Masarykova univerzita nakladatelství 2015
Masaryk University Press
Subjects
Business Economy
Management
Socio-Economic Research
ratios
consumer satisfaction
performance
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Summary:The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods.
ISBN:9788021080287
8021080280