Enlightenment from Switzerland Tourism for Hebei Province, China

Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental pro...

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Bibliographic Details
Published inJournal of landscape research Vol. 5; no. 3; pp. 32 - 34
Main Authors Xing, Huibin, Wang, Lei, Marzuki, Azizan, Wang, Yucheng
Format Journal Article
LanguageEnglish
Published Cranston Wu Chu (USA-China) Science and Culture Media Corporation 01.03.2013
Subjects
development
Hebei
pattern
Province
Switzerland
Tourism
China, People's Rep., Hebei Prov
Switzerland
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Summary:Switzerland is one of the best tourism destinations in the world. Its development experience is valuable for Hebei, whose competitiveness is weak comparatively in spite of rich tourism resources. Specifically, the successful experiences of tourism development in Switzerland include environmental protection, cultural heritance, exhibition marketing, investment, brand management, hotel management, and so on. On this basis, four suggestions are recommended to upgrade tourism in Hebei Province based on its actual situations, namely regulating tourism market, pushing tourism education, attracting investments, and building tourism brand.
Bibliography:XING Huibin 1,2 , WANG Lei 3 , Azizan Marzuki 2 ,WANG Yucheng 1 (1. School of Management, Hebei University, Baoding, Hebei 071002, China; 2. School of Housing, Building & Planning, Universiti Sains Malaysia, 11800, Pulau Pinang, Malaysia; 3. College of Art, Hebei University, Baoding, Hebei 071002, China)
ObjectType-Article-2
SourceType-Scholarly Journals-1
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ISSN:1943-989X