Exploring Generative Artificial Intelligence (GAI): Business Professionals’ Surveys and Perceptions on GAI

Generative AI (GAI) marks significant advancements in technology and machine learning models. It has achieved a newer and higher level of creativity and innovation through the AI system. With such rapid growth and boom in GAI, gaps exist in the current literature about the organizations and individu...

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Bibliographic Details
Published inJournal of behavioral and applied management Vol. 24; no. 2; pp. 79 - 89
Main Authors Chen, Danxia, Jefferson, Cicely, Hix, Joanne, Qin, Nathan, Cao, Yumeng
Format Journal Article
LanguageEnglish
Published Glendale Institute of Behavioral and Applied Management 31.07.2024
Subjects
Automation
Big Data
Chatbots
Creativity
Economic growth
GDP
Generative artificial intelligence
Gross Domestic Product
History
Literature reviews
Problem solving
Productivity
Professionals
Skills
United States > US
North America
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Summary:Generative AI (GAI) marks significant advancements in technology and machine learning models. It has achieved a newer and higher level of creativity and innovation through the AI system. With such rapid growth and boom in GAI, gaps exist in the current literature about the organizations and individual levels of applying GAI. The researchers conducted a mixed-methods study to explore business professionals’ experiences and perceptions of using GAI. This current study examined the purpose of using GAI and the statistically significant differences in productivity before using GAI versus after using GAI. The impact of gender, age, and educational background on work productivity while using GAI was also investigated. Furthermore, this study researched the most prominent GAI tools these business professionals use. The advantages and disadvantages of using GAI were analyzed through detailed content analyses of the qualitative data using NVIVO and SQL. This study highlights the vital impact of GAI in improving efficiency, increasing productivity, and fostering innovation. It also calls for strategic planning to maximize the GAI benefits in organizational implementations while addressing overreliance, ethics, security, hallucination, and user experience concerns.
ISSN:1930-0158
1930-0158
DOI:10.21818/001c.122143