THE INFLUENCE OF CONSUMER ETHNOCENTRISM AND PERCEIVED VALUE ON PURCHASE DECISION OF LOCAL SHOE IN STUDENT ENVIRONMENT

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Bibliographic Details
Published inJurnal Aplikasi Manajemen Vol. 15; no. 2; pp. 301 - 309
Main Authors Pratminingsih, Sri Astuti, Astuty, Eriana
Format Journal Article
LanguageEnglish
Published 01.06.2017
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ISSN:1693-5241
2302-6332
DOI:10.21776/ub.jam.2017.015.02.14