Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions

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Bibliographic Details
Published inJournal of retailing
Main Authors Mukherjee, Atmadeep, Burton, Scot, Smith, Ronn J., Iyer, Pramod
Format Journal Article
LanguageEnglish
Published 01.09.2024
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ISSN:0022-4359
DOI:10.1016/j.jretai.2024.09.001