Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, 2nd Edition

• Main Authors: Campbell, Andrew, Goold, Michael
• Format: eBook
• Language: English
• Published: San Francisco, CA Jossey-Bass 03.06.2014
• Edition: 2nd ed.
• Subjects: Diversification in industry; Management; Multiproduct firms; Strategic planning

A revised edition of the bestselling classicThis book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can...