Strategy for the Corporate Level: Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions, 2nd Edition

A revised edition of the bestselling classicThis book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can...

Full description

Saved in:
Bibliographic Details
Main Authors Campbell, Andrew, Goold, Michael
Format eBook
LanguageEnglish
Published San Francisco, CA Jossey-Bass 03.06.2014
Edition2nd ed.
Subjects
Diversification in industry
Management
Multiproduct firms
Strategic planning
Online AccessGet full text

Cover

More Information
Summary:A revised edition of the bestselling classicThis book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Bibliography:Available also in a print ed.
Mode of access: Internet via World Wide Web.
Title from title screen.
First ed. published: Corporate-level strategy : creating value in the multibusiness company / Michael Goold, Andrew Campbell, Marcus Alexander. New York : Wiley, 1994.
ISBN:9781118818350
1118818350
1118818377
9781118818374
1118818369
9781118818367