Chinese consumers’ willingness to pay for organic foods: a conceptual review

China has become one of the largest food markets in the world. Alone with its rising market power, we conceptually review relevant literature to discuss important issues on Chinese consumers’ willingness to pay for organic foods. Important factors that might determine consumer willingness to pay wer...

Full description

Saved in:
Bibliographic Details
Published inThe international food and agribusiness management review Vol. 23; no. 2; pp. 173 - 188
Main Authors Li, Rui, Lee, Chien-Hsing, Lin, Yu-Ting, Liu, Chi-Wei
Format Journal Article
LanguageEnglish
Published The Netherlands Brill | Wageningen Academic 03.06.2020
Wageningen Academic Publishers
Subjects
REVIEW ARTICLE
willingness to pay
Chinese consumers
organic foods
Online AccessGet full text

Cover

More Information
Summary:China has become one of the largest food markets in the world. Alone with its rising market power, we conceptually review relevant literature to discuss important issues on Chinese consumers’ willingness to pay for organic foods. Important factors that might determine consumer willingness to pay were discussed (i.e. culture, demography, attitudinal factors, health consciousness, individual norms, consumer knowledge, food safety, environmental concern, animal welfare, purchasing power, nutritional value). We then put forward a prospect of the future research on consumers’ willingness to pay for organic foods in China and other developing countries. Practical and policy implications are also elaborated.
ISSN:1559-2448
1559-2448
DOI:10.22434/IFAMR2019.0037