Customer concerns about uncertainty and willingness to pay in leasing solar power systems
Although solar power systems are considered as one of the most promising renewable energy sources, some uncertain factors as well as the high cost could be barriers which create customer resistance. Leasing instead of purchase, as one type of product service system, could be an option to reduce cons...
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Published in | International journal of environmental science and technology (Tehran) Vol. 8; no. 3; pp. 523 - 532 |
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Main Authors | , |
Format | Journal Article |
Language | English |
Published |
Iran
Center for Environment and Energy Research and Studies (CEERS)
01.07.2011
Springer-Verlag Springer Nature B.V |
Subjects | |
Online Access | Get full text |
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Summary: | Although solar power systems are considered as one of the most
promising renewable energy sources, some uncertain factors as well as
the high cost could be barriers which create customer resistance.
Leasing instead of purchase, as one type of product service system,
could be an option to reduce consumer concern on such issues. This
study focuses on consumer concerns about uncertainty and willingness to
pay for leasing solar power systems. Conjoint analysis method is used
to find part worth utilities and estimate gaps of willingness to pay
between attribute levels, including various leasing time lengths. The
results show the part worth utilities and relative importance of four
major attributes, including leasing time. Among concerns about
uncertainties, government subsidy, electricity price, reliability, and
rise of new generation solar power systems were found to be
significantly related to the additional willingness-to-pay for a
shorter leasing time. Cluster analysis is used to identify two groups
standing for high and low concerns about uncertainty. People with more
concerns tend to pay more for a shorter lease time. |
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Bibliography: | ObjectType-Article-2 SourceType-Scholarly Journals-1 ObjectType-Feature-1 content type line 23 |
ISSN: | 1735-1472 1735-2630 |
DOI: | 10.1007/BF03326238 |