Communicating risk

SUMMARY POINTS Risk communication is the open two way exchange of information and opinion about harms and benefits; it aims to improve understanding of risk and promote better decisions about clinical management Strong evidence suggests that the format in which risk information is presented affects...

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Published inBMJ (Online) Vol. 344; no. 7862; pp. 40 - 44
Main Authors Ahmed, Haroon, Naik, Gurudutt, Willoughby, Hannah, Edwards, Adrian G K
Format Journal Article
LanguageEnglish
Published England British Medical Journal Publishing Group 18.06.2012
BMJ Publishing Group
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Summary:SUMMARY POINTS Risk communication is the open two way exchange of information and opinion about harms and benefits; it aims to improve understanding of risk and promote better decisions about clinical management Strong evidence suggests that the format in which risk information is presented affects patients' understanding and perception of risk There is emerging evidence that effective risk communication can lead to more informed decision making in screening Decision aids can be an effective adjunct to risk communication and can improve knowledge, awareness, and decision making The presentation of data uncertainty is one of the most difficult aspects of risk communication
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ISSN:0959-8138
1756-1833
1756-1833
DOI:10.1136/bmj.e3996