Promoting the right image?

WHEN I was a trustee of the Animal Welfare Foundation we went to great lengths to make sure every image we used in advice leaflets and on the website was appropriate and didn't give out the wrong messages: for example, never showing social species pictured alone or using docked dogs in photogra...

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Bibliographic Details
Published inVeterinary record Vol. 179; no. 21; p. 549
Main Author Milne, Emma Goodman
Format Journal Article
LanguageEnglish
Published England BMJ Publishing Group Limited 26.11.2016
Blackwell Publishing Ltd
Subjects
Advertising as Topic - standards
Animal care
Animal Welfare
Animals
Dogs
Guidelines as Topic
Humans
Marketing
Marketing - standards
Veterinary Medicine
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Summary:WHEN I was a trustee of the Animal Welfare Foundation we went to great lengths to make sure every image we used in advice leaflets and on the website was appropriate and didn't give out the wrong messages: for example, never showing social species pictured alone or using docked dogs in photographs.
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ISSN:0042-4900
2042-7670
DOI:10.1136/vr.i6300