Marketing Strategy of Marine Green Tourism

Shen, Z., 2020. Marketing strategy of marine green tourism. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 59-62. Coconut Creek (Florida), ISSN 0749-0208. Mari...

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Bibliographic Details
Published inJournal of coastal research Vol. 112; no. sp1; pp. 59 - 62
Main Author Shen, Zhongqi
Format Journal Article
LanguageEnglish
Published Fort Lauderdale Coastal Education and Research Foundation 01.09.2020
Allen Press Publishing
Allen Press Inc
Subjects
Coastal inlets
Coastal research
COASTAL TOURISM
Coastal zone
Coasts
Consumption
Ecotourism
Environmental protection
Marine ecology
marine green tourism
Market strategy
Marketing
Marketing strategy
RESEARCH ARTICLES: COASTAL TOURISM
Sustainable development
Tourism
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Summary:Shen, Z., 2020. Marketing strategy of marine green tourism. In: Li, L. and Huang, X. (eds.), Sustainable Development in Coastal Regions: A Perspective of Environment, Economy, and Technology. Journal of Coastal Research, Special Issue No. 112, pp. 59-62. Coconut Creek (Florida), ISSN 0749-0208. Marine green tourism is of great value in promoting citizens' awareness of marine protection, safeguarding marine rights and interests, and ensuring the promotion and implementation of marine strategy. Therefore, we should actively carry out its effective marketing. Based on this, this paper first studies the theoretical basis of the development of marine green tourism market, and then analyzes its marketing connotation, marketing status, and existing problems. Finally, the marketing strategy and path of marine green tourism are given.
ISSN:0749-0208
1551-5036
DOI:10.2112/JCR-SI112-017.1